WERD in Atlanta
Jesse Blayton Jr. hired veteran disc jockey Jack Gibson as announcer and replaced the rest of the all-white staff with black announcers. The station's "Four Horsemen"—Gibson, Joe Howard, Roosevelt Johnson, and Jimmy Winnington—played music and other programming of interest to black listeners. Gibson was a popular on-air personality, perhaps the city's leading disc jockey at the time. Blayton also hired Ken Knight as program director.
Blayton Sr. sold the station to white owners in 1968. He remained active in community affairs until his death on September 7, 1977, and was inducted into the Radio Hall of Fame in 1995.
William Barlow, Voice Over: The Making of Black Radio (Philadelphia, Pa.: Temple University Press, 1999).
Laurence W. Etling, Valdosta State University
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